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The LinTaylor Marketing Group Blog
What is the Single Most Important Thing?
Marketing your business can be challenging. Who are you customers? Where are they? How do you reach them? Who is the competition? What do they do to attract customers? When marketing your company, there are so many things to consider and so many variables to ponder that it can seem overwhelming. But before you decide…
When You Are Your Own Worst Enemy!
It happens to everyone…you work so hard for your customers that you can neglect taking care of our own business needs, such as staying fresh in the marketplace, reminding existing clients what you can offer, and working on things to attract new business. It’s not that you don’t want to address these things. It, more…
Why Hire a Copywriter?
On many, many occasions we’ve been asked to design a brochure, annual report or website built around words supplied to us. We can come up with the best design in the world, but more often than not, when we’re asked to use a non-professional writer’s words, the outcome is usually not what it could or…
RGB vs. CMYK Images…What’s the Difference?
So, What’s the Difference? When you take pictures with your digital camera or phone, or see images on your computer screen, you may assume the colors you see on screen will look the same in print. That is not the case. The problem is most screens show colors in RGB mode, and most printers print…
Photo Image Basics: Why “HIGH” Can Go Low, But “LOW” Can’t Go High
The difference between a “high resolution” image and a “low resolution” image can be huge. First, let’s start with what those terms mean in the first place: Print Quality or High Resolution (A.K.A. 300 dpi or more). An image that contains 300 dots per inch (dpi) or more. If you take a magnifying glass and…
Types of Image Files…Briefly
When dealing with electronic art files, you may encounter a variety of different types of files that designers and printers need to produce quality work for you. Here are the most common types that you may need to know. GIF Graphics Interchange Format A GIF is a low-resolution file type used on the Internet, often…