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What is the Single Most Important Thing?
Marketing your business can be challenging. Who are you customers? Where are they? How do you reach them? Who is the competition? What do they do to attract customers? When marketing your company, there are so many things to consider and so many variables to ponder that it can seem overwhelming. But before you decide…
When You Are Your Own Worst Enemy!
It happens to everyone…you work so hard for your customers that you can neglect taking care of our own business needs, such as staying fresh in the marketplace, reminding existing clients what you can offer, and working on things to attract new business. It’s not that you don’t want to address these things. It, more…
Why Hire a Copywriter?
On many, many occasions we’ve been asked to design a brochure, annual report or website built around words supplied to us. We can come up with the best design in the world, but more often than not, when we’re asked to use a non-professional writer’s words, the outcome is usually not what it could or…