- Marketing Consulting &
Strategic Development - Content Development
- Consultation
- Branding Processes
Marketing
Marketing can be one of those nebulous terms that can mean a lot of different things. To us, “marketing” is how you develop your BRAND and take your business out into the market (logo, tagline, materials, website, customer service, etc.) and sell your products or services.
When you work with LinTaylor, you are putting decades of strategic marketing development, branding, and award-winning graphic design to work for your business.
Strategy Development & Consultation
We talk to a lot of folks who are experts at what they do, such as developing a unique product or service. When they start a business, they try to parlay their business experience into marketing. Very rarely do we find that to be successful.
We are marketing experts. We know what it takes to successfully develop and launch a brand, and every successful branding and marketing venture begins with the right strategy.
- What is the single most important thing about your product or service that make it unique?
- Who are your competitors and what makes you unique?
- Why are you in business at all?
- What are your objectives? More sales? More calls? Customer retention?
- What have you done in the past that worked, or didn’t?
- How can you outmaneuver your competitors?
- What are your strengths and weaknesses?
These are just samples of the types of questions you can expect from us. The answers help to lay the groundwork for everything we will do together to help you achieve your marketing objectives.
At this point in the process, tactics are not the issue, but understanding what you’re prepared to do is. That means knowing what budget you have to work with and developing ways to maximize every dollar so you meet with as much success as possible.
