- Website Development
- Social Media
Whether you’re looking to create a simple multi-page site or a large site that allows you to sell products or services online, look to LinTaylor to help.
About four years ago, LinTaylor adopted a “WordPress Only” web offering to our clients for the ease in developing them and the affordability WordPress offers.
WordPress is an online open-source website develop tool written using PHP code. Five years ago, if you wanted the design and functionality of a WordPress site, including the ability to update the content yourself, you would have spent double or more in custom coding to achieve the results that WordPress provides.
But an attractive site that functions well is just the beginning. If you’re in a competitive business environment, you’ll want to be sure your site is properly optimized for it to be readily found on search engines, like Google.
Search Engine Optimization (SEO) is the practice of ensuring your site is ranked and indexed well. Search engines have two major functions: crawling and building an index, and providing search users with a ranked list of the websites they’ve determined are the most relevant. The goal is to be as high on that list as possible.
Not every site needs to be fully optimized, but it certainly helps. Proper SEO is an added expense to simply creating a site, or it can be priced into a site’s development costs. And once a site is optimized, there are additional steps that need to be taken over time to keep your site fresh with updated, relevant content.