It happens to everyone…you work so hard for your customers that you can neglect taking care of our own business needs, such as staying fresh in the marketplace, reminding existing clients what you can offer and working on things to attract new business.
It’s not that you don’t want to address these things. It more often than not boils down to time, resources and energy.
It’s good to be busy, but at some point when something has been on the back burner too long, it doesn’t look the same when you bring it forward.
With a little planning and some thought, we have some solutions that can help you knock out several marketing efforts for a year, so you can focus on your business and customers.
Blogs
Posting blogs regularly can drive traffic to your company’s website, they help with your site’s SEO, and they can lead to new business. And when you distribute blogs through social media channels, such as Linked-In, Facebook and Twitter, they become a form of word-of-mouth advertising as people begin to share your posts.
Even posting once every other week is better than nothing. Don’t know what to talk about? Contact us! We can help you plan an editorial calendar and create your blogs now, and post them regularly for you.
Social Media Marketing: Facebook/Twitter/LinkedIn
Depending on the type of business you have, a social media presence can go a long way in promoting your company. LinkedIn works for just about every business segment. Facebook and Twitter, maybe not so much. If you’re selling to a select few, LinkedIn may be all you need. Selling to the masses? Facebook and Twitter can do wonders.
The key to each channel is ensuring your content is fresh, engaging and satisfies a need of the user wanting to be informed, entertained or both.
Much like a blog, content can be pre-planned and scheduled to load when the time is right. Contact us to learn how to make the most of your social media marketing efforts!
Websites
It wasn’t all that long ago when a website was a luxury for many businesses. Today, not only is a website a necessity, it needs to be kept updated and fresh, so users come back to it for ideas, new products, etc.
At Lin Taylor, we have a variety of options available to help you update your site’s graphics and/or content, including the use of WordPress to develop sites that are far easier to maintain than HTML sites. But if you have an HTML site that needs to be freshened up a bit, let us know…Just don’t put making the call on the back burner!
Contact us for more information by calling 336-774-9876.
